MARKET CENSORSHIP
PART III
Stay Free Curriculum
Blake Fleetwood, "The Broken Wall: How newspapers are selling their credibility to advertisers," Washington Monthly, September 1999
Robert Berner, "A Holiday Greeting Networks Won't Air: Shoppers Are Pigs," The Wall Street Journal, Nov. 19, 1997.
Note: You can view the commercial mentioned in the above article at the Adbusters website.
Eben Shapiro, "On MTV, Studios Find No Such Thing as a Free Plug," The Wall Street Journal, May 29, 1998.
Memo from Coca-Cola's advertising agency
Homework: Magazine analysis | Notes for discussion
KEY POINTS
What is market censorship?
What effect does advertising have on media content?
What types of content are most likely to be censored by advertisers?
How can the public find news and information that isn't favorable to advertisers?
Media want not only to appeal to audiences but to appeal to them in a way that is conducive to consuming.
What sort of content is advertiser-friendly and what isn't?
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"The New Auteurs," Harper's Magazine, June 1993, pp. 34-45. (Students particularly enjoyed this article. If your library carries Harper's, I'd recommend digging up the print version since it has lots of neat sidebars and graphics.)
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