DISCUSSION QUESTIONS

1.  What is the distinction between content, editorial and advertising?

ADCULT article

2.  How do TV executives look at television? We know they want to make money, but how to they do that? What’s the purpose of TV? 

3.  Who are its primary customers?

4.  But where does the money come from?

5.  Twitchell writes that the only gatekeepers of TV are the advertising agencies. What does he mean by that? What are gatekeepers?

LETTERMAN article

6.  Nightline has higher ratings than David Letterman. So why did ABC want David

Letterman to replace Nightline?

7.  HOW ARE AUDIENCES SOLD TO ADVERTISERS?

(Adcult, David Letterman, and Details articles)

8.  HOW CAN YOU TELL IF YOU’RE A ‘DETAILS’ READER?

9.  How do magazines make money?

10.  Who are magazine publisher’s primary customers?

11.  Which medium is the most reliant on advertisers?

TV/Newspapers/Magazines/Internet?

12.  What are media kits?

13.  Anyone here subscribe to a magazine? Have you ever filled out a reader surveys in there? Why do you think they ask all those questions?

14.  Why do these magazines brag about such things?

15.  Why would Interview include this in media kit: 63% of Interview readers say “I

have more self-confidence and style than most people my age”; 92% love to experience new and different things ?

16.  SLIDESHOW

VH1
1.  Audience:  
2.  Purpose:     
3.  Psychology:   
4.  Strategy:   
5.  Watch out for…:

History channel x 2

1.  Audience:  
2.  Purpose:     
3.  Psychology:   
4.  Strategy:   
5.  Watch out for…:

Redbook

1.  Audience:  
2.  Purpose:     
3.  Psychology:   
4.  Strategy:   
5.  Watch out for…:

:   
4.  Strategy:   
5.  Watch out for…:

Nickelodeon

1.  Audience:  
2.  Purpose:     
3.  Psychology:   
4.  Strategy:   
5.  Watch out for…:

AARP

1.  Audience:  
2.  Purpose:     
3.  Psychology:   
4.  Strategy:   
5.  Watch out for…:

Playboy

1.  Audience:  
2.  Purpose:     
3.  Psychology:   
4.  Strategy:   
5.  Watch out for…: